Customize Your Public Profile URL on Linkedin – How to Create, Claim, Change or Edit Linkedin URL
Edit public profile & URL and when you go to my LinkedIn profile, you'll see that I have a short URL, I have the URL with my name in it.
Blogging on LinkedIn
LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but in February 2014.