Podcasting 101

Show Notes

Buzzsprout
ZOOM H6 Handy Recorder
Blue Yeti Pro USB Microphone
Audio-Technica BP40
Camtasia
Squadcast

Transcribed by Descript

Danny de Hek 0:02
You are listening to Danny, on WHAT : DE HEK podcast. This is the place where I share my experience, knowledge and skills.

Danny de Hek 0:15
Oh, it’s my podcast, and it’s your podcast. So we’re doing a jewel podcast, because you haven’t figured this out. Helens gonna use this for her new podcast. And I’ve done about 80 podcasts and I’m slowly getting better at it. But it’s open to opinion. So this is Helen, who businesses called Mode de vie Photography and Presets, but when recently I’ve encouraged you to just say Mode de vie, which means

Helen Oakes 0:41
why of life and print

Danny de Hek 0:43
wildlife. She’s very good at creating people’s brand photography, so any of the photography see on my website is done by Helen. She’s also my partner, and she loves me dearly because I’m just an awesome man. But And who am I

Helen Oakes 1:00
This is Danny Danny de Hek. He is a business networker, entrepreneur, and all around good guy.

Danny de Hek 1:08
Thank you very much very kind. So we thought worth locked down in COVID-19, we thought it’d be a good idea to get more sort of out there. So we decided that a podcast would be good. And so I said, Alan, let’s do a podcast. And then we started researching how to do a podcast had a good podcast, and it’s quite complicated. So we went for a walk everyday, we’ve been trying to do a 60 minute walk at the moment, which has been pretty good unless, unless you Hey, let’s do let’s do a podcast on business networking. And then we thought, well, we built a good template together. So the time we got back from our walk, we actually had a more of an outline sketch on how to what we thought would be ways to do a good podcast. And then we decided, Well, why don’t we just do a podcast on how to start a podcast for other people who might thinking about doing a podcast?

Helen Oakes 2:03
podcasts. We did our first podcast two weeks ago. And podcasts are harder than what you think. Hmm, we had a lot of filler words like so. And I’m, and we’re trying to get better at taking those words out.

Danny de Hek 2:19
So first of all, we sort of thought, well, let’s get some help. So as I own a business networking company, I’ve got a guy called David Clarkson has businesses called dynamic communications. And he came around and he gave us a whole lot of tips on what we should do in ways that we can stop using filler words and gave us some really good ideas. Ah, now we just have to implement them all.

Helen Oakes 2:43
And one of the ideas was pausing, and don’t be afraid to pause.

Danny de Hek 2:49
So I did a podcast for my business networking. Last week.

Helen Oakes 2:55
My guest on all out of focus.

Danny de Hek 2:56
Oh, excuse me, people. We can’t actually stop live broadcasts and edit things.

Helen Oakes 3:02
While we’re doing it, just letting you know what type of focus folks I

Danny de Hek 3:07
got out there. And they’re bringing it back.

Helen Oakes 3:09
Yeah. And we should see that the pitfalls are podcasts.

Danny de Hek 3:14
This is true, but the people what we’re actually doing so you know, we’ve got, we want to create a lot of content. So what we’re doing is we’re recording this for our YouTube channel as a podcast so people can watch us doing a live podcast. However, the content that we’re using for a audio podcast will not be seen by people. So we can’t talk about visuals when people are listening to our podcasts, audibly. And the other great thing that we learned the other day was there’s a service out there called one called Otter.

Helen Oakes 3:48
And you see there was another one

Danny de Hek 3:49
yeah, called descript, correct descript.com. And they listened to what we’re saying. And then they scribing on the text. Really Really good. And when I did the podcast recording for my business networkers it he told us that we hit 159 filler words. And I could click a button and remove them all audibly out of the podcast and also edit the script. So that we can still say AMS ads doesn’t really matter.

Helen Oakes 4:19
We wa nt to practice getting rid of AMS ads

Danny de Hek 4:21
course we do. So if you don’t know that’s about myself, I am dyslexic. So I use a lot of voice recommend tagine. So, I see the Helen is run around, walk the walk, what do we want to get out of doing a podcast? What’s the purpose behind it?

Helen Oakes 4:37
The purpose behind it is to get our name out there to what asteroid personal development. So development was the word I was trying to come up with. Yeah, yeah,

Danny de Hek 4:50
that’s right. So things were quite fortunate. I’ve been in it and mucking around on computers for 25 years, which makes me sound very old. Well over 25 years And I thought we got a lot going for us at the moment we’ve got some really high tech gear latest Apple products which I love having sir PC user server that and also just before locked down with my business networking company I decided because we were going into lockdown I would start doing podcasts more and I just so happened to buy a couple of really good microphone sir studio quality microphones a bit of an outlay $600 each roughly. And then I also bought a zoom h6 which is an awesome we recording device which enables me to record Helens voice on one track my voice and another. That’s a really good software. And that’s one thing we must stop doing is I did put my phone on mute but now somebody is bringing me on I Yep. is doing ringing me while I did a podcast. Other we think we must remember to do which we did do is to put all our tech toys look Rob Rob will be watching

So we’ll take toys onto mute. Understood, and then I get by Do Not Disturb. Yeah, so that sounds like so he said, we’ve got a lot of technology and work ahead of us some video editing software. So a lot of working with tools and grips that we can use. The next question. We did ask this already, it seemed we don’t want to bore people. We’re saying the same things twice. Yeah. So what do we want to become a podcast that

Helen Oakes 6:26
we want to share our knowledge, experience and skills? Yeah. And we want to become better public speakers. We’re working on net at the moment.

Danny de Hek 6:37
Yeah. I’ve been doing like Toastmasters for about five years. I’ve stopped it a couple of years ago, actually, and also used to be part of another organisation called National Speakers for New Zealand and gave me a lot of opportunities to speak in public, and it’s really helped me a lot. And because I’m dyslexic, I need to pronounce words correctly. So that I’m using voice recognition, the words turn up on the screen correctly. And using the service otter in the script. I really had to pronounce the words correctly, so it can scribe it correctly. So if you do read the podcast notes in a row funny, the No, no, I didn’t pronounce the word correctly, as my company is called elite six, but it scribed it as elite sex. So as you’re reading it, and you didn’t listen and hear that it will be like, what am I talking about?

Helen Oakes 7:27
Well, you also found that we talked over each other a lot more than we did. And then the transcribing was really hard to work that out. I couldn’t work it out because we were talking at the top of each other.

Danny de Hek 7:41
Hmm. How are we ever going to build our audiences? You’re a photographer. I’m a networker, Techno freak, and I want to get my message out. How do you think we’re going to build an audience?

Helen Oakes 7:51
I think we put our podcasts on Facebook. We put our podcasts on LinkedIn and we get them out on on social media as much as we can,

Danny de Hek 8:02
so as Facebook and LinkedIn a platform you can publish your podcast on.

Helen Oakes 8:06
No, if you for the podcast, it’s Yeah, true. I’m thinking more of the words audio side of it. But for the podcast,

Danny de Hek 8:14
I can post blogs onto Facebook.

Helen Oakes 8:19
Yeah, no, you can’t. But you share content share content, same. Can you see it? Yeah.

Danny de Hek 8:25
So if you were thinking about doing a podcast, you need a service to host your podcast files. So about a year ago, I decided to do a bit of search for those very thing. I didn’t know anything about podcasting. What do you do with these audio files? So I went to Facebook, and I joined a group. And I asked that very question, what do you how do you get your audio files onto the interweb and they recommended a couple of services and one of them was buzz sprout buzzsprout enable you to upload your sound file and then they edit into all podcasting sites like Apple podcasts, for example. And there’s another real big one. I just recently got myself, Pandora.

Helen Oakes 9:07
And then isn’t that Spotify? It’s way up on Spotify.

Danny de Hek 9:10
Yeah. So if you look on Spotify and you think Wow, look at all these podcasts, how do they do it? There’s often a hosting service like as Brett and that’s been brilliant. They learned that with the buzzsprout and they have all these YouTube videos telling you how to do everything. And I thought wow, that makes a lot easier so I recommend doing it if you’re doing it at the moment. Hmm. This just practice pausing.

Helen Oakes 9:36
I can’t get it there now. Danny, how do you monetize podcasting?

Danny de Hek 9:44
What are you concerned about that? The other day a company contacted myself called Milla note and Milla note like zimmerli we use Trello is really good for project management software. They approached me As in offered me a lifetime membership to the software. And then I said, Oh, can I get two of them one for one month to me so we can test it. And then we use the software. That’s really good. And we’re going to do a podcast on it. Now, yeah, I probably wouldn’t have bought the software. But now I’ve used it really like it. So I want to talk about things I’m passionate about, but I didn’t expect somebody to come to me and ask me to use the software. So I’m just not really going to go after the money side of it. What I really want to do is help people grasp and understand technology and use it to its maximum to build their businesses. So that will naturally make money I believe. Somebody comes along and says, look, have you mentioned Cadbury’s chocolate? We’ll give you $10,000 I’m gonna love Cadbury’s chocolate.

Helen Oakes 10:44
Even tho ugh you’re a vegan. Yeah.

Danny de Hek 10:49
Yeah, it’s a good point. It see I’m talking about the vegan things because I one of the questions here that we’ve got is do you listen to any podcast at the moment?

Helen Oakes 11:00
Yeah, I often listen to Gary Vaynerchuk podcast. Thank you, Chuck Vaynerchuk Vaynerchuk has this name Ben Vaynerchuk note is actually Vayner

Danny de Hek 11:11
furniture. Who’s he?

Helen Oakes 11:13
He is a bigwig in America. And he started his podcast. It was really interesting. He started his podcast as a wine reviewer, because his dad owned a wine shop and he used to review his dad’s wine. And he started podcasting and got bigger and bigger. And now he’s a multi millionaire that does all these podcasts to do with business and networking and social media.

Danny de Hek 11:39
Yeah, and I read his book called crushing it. And it was about building your personal brand. So I really in the last year been really working on it simply because what I’ve learned from him the other one too, is we did go vegan. We haven’t always been vegans. But we decided I come back from a big trip when I turned 50 begin of the Year in Holland. I was contemplating about becoming a vegetarian. So I said, well, let’s forget vegetarian. Let’s go vegan. And we listened to Joe Rogan. And the guy watched a Netflix documentary. First, we watched

Helen Oakes 12:13
a Netflix documentary called the game changers and game changers is about athletes eating plant based food and having really good performances, and having good outcomes. And so we watched the Netflix documentary. And then we listened on a podcast to Joe Rogan with the guy who made game changers who is called James works. And the podcast was actually three and a half hours long.

Danny de Hek 12:44
So we were trying to fit when we’re walking around with the dog trying to figure out how long do we do a podcast for and with David Clarke’s and David Clarkson. He suggested that seven to 10 minutes is a good, good side of it, but then I said, Well, wait a minute. She listened to one for three and a half hours and then I thought Well, when we listened to Netflix, with terrible people that we listened to the first episode of a nick flicks documentary, I think the good wife was one of them. And I watched 140 episodes. I watched eight. whatever they are, I just watched a whole lot. Another one, maybe the serial podcast listeners. And I thought, well, we listened to a podcast for three and a half hours, but we were driving.

Helen Oakes 13:24
Yeah, what’s the difference? Yeah,

Danny de Hek 13:26
so maybe we can get away with longer and shorter podcast? Who knows? And then we thought, Oh, do we need to listen to a podcast? Every Friday like we How often do we publish this podcast that we’re going to do?

Helen Oakes 13:38
I think keeping to a rigid, regular schedule is really good. Like every Friday, it’s great. And then people know that they can tune into your podcast on Friday, and they they’re waiting for your content.

Danny de Hek 13:50
And what about, we thought about a theme and obviously, we’ve gone off target straightaway, because we’re gonna talk about business networking, and now we’re talking about tips really on becoming a public And also overcoming the obstacles that we’ve, we’ve got. So one thing that we’re going to talk about,

Helen Oakes 14:06
well, I suggested writing out 20 themes and then picking one and, and really we talked about just random ramblings, I guess you know about our life and about what we’ve done.

Danny de Hek 14:20
Well, if you wrote it 20 things. I mean, they’re gonna date out there. I mean, we’re not I like to talk about things that are happening now. Yeah. And also current events in the newspapers getting out there and right now 20 themes and then publishing the paper for the year. Maybe that? I don’t know. I’m just gonna say that

Helen Oakes 14:37
we did talk about that, didn’t we?

Danny de Hek 14:38
Well, originally, we thought that it might you thought that you might thought it was a cool idea to talk about photography until the cows come home. And then I think is it you know, you’ve got 20 topics. If you were going to do a theme podcast on photography, that would make sense. You’d need to plan it out. The genre. I think he was younger as the same. We more talk about life.

Helen Oakes 14:57
That’s right. Yeah. I don’t want podcasted just be about photography. I want to talk about anything and everything.

Danny de Hek 15:06
Or then content.

Helen Oakes 15:12
Content is king content is king.

Danny de Hek 15:14
So we need to make it interesting. And then if we’re looking at building an audience, suppose we have to tell people to press that button,

Helen Oakes 15:24
subscribe to our podcast. Is it too aggressive? It might be a waiver. Yeah. Okay.

Danny de Hek 15:30
All right, maybe more passively. Like, check out my website address, dub dub dub.

Helen Oakes 15:37
Subscribe.

Danny de Hek 15:39
Yes, subscribe now, because, you know, I don’t like being told what to do. And normally, if I’m searching around the internet, and I’m looking for videos, and I find someone that helps me and gives you some useful information, I naturally subscribed. So that’s my mentality. But maybe if there’s a few brain dead people out there, we need to guide them. need to tell them to click that button.

Helen Oakes 16:03
I think people need to flick the better. It’s got to be relevant. It’s got to be interesting people.

Danny de Hek 16:10
So David helped us quite a lot. And he said, maybe at the end of our podcasts, we give people a point of action. So we’d need to sort of because this is a jaw podcast, because this is actually for Helens podcast is one of the first ones and it was going to be used on my podcast. And then I’m going to use a different intro in a different ending for each podcast, which sounds very exciting. But if you listen to on digg.com it’s going to be a different intro, baby. Listen, john, motivator, it’s kind of a bit of a different intro. However, we’re talking we’re using the same content twice. So he’s kind of needed to give people as something we’re going to talk about next time, but I might not talk about we might not do a joint port podcast next one might you might think this didn’t work.

Helen Oakes 16:53
I think we’re rambling now.

Danny de Hek 16:54
Yeah. So we need to conclude what we talked about

Helen Oakes 16:57
yet. So highlight study,

Danny de Hek 16:58
okay. So we That doing a podcast? Yeah,

we’re gonna make money out of it.

Helen Oakes 17:03
I don’t think I’m gonna monetize my podcast. See what happens? Yeah. What some advantages that we have. We work from home we have amazing equipment. Brilliant.

Danny de Hek 17:16
Why did we want to do this?

Helen Oakes 17:17
We want to get in I met them I want to be better public speakers. I like the sound of my own voice.

Danny de Hek 17:21
Yeah. Brilliant. How we’re gonna build an audience.

Helen Oakes 17:25
Subscribe now.

Danny de Hek 17:30
If we want to induce people’s products,

Helen Oakes 17:32
yeah, alcohol. Yeah, one yet seen the

Danny de Hek 17:36
gluten free vegan shit. Whoo. Whoo. Oh, cat said we should not. I think that’s better. So yes, I think of a lesson and maybe next time they tune in. We will get them a podcast on. Who knows? It’d be a surprise. But if you subscribe, you’ll find no g we’ll send you a bleep when we actually publish a new one.

Helen Oakes 18:00
Yes, sir. Anyone can do a podcast.

Danny de Hek 18:02
All right, I think. Thanks for tuning in. I don’t know how long it was David. 40 minutes. Oh, we’ll get we’ll chop it into four podcasts. Yeah. All right. Hey, love you guys, even though I don’t know yours. All right, well, it’ll be pushed end.

Transcribed by Descript

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